“Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.”

- Saul Bass

Protecting your brand is crucial in today’s competitive marketplace. At Theis Chayse, we understand the importance of securing a strong and unique trademark that sets you apart from the competition. Our comprehensive trademark clearance search services ensure that your proposed mark is available for use and registration, minimizing the risk of costly legal disputes.

Trademark Services

Clearance Search

  • Our experienced team conducts thorough searches utilizing advanced software and clearance service partners with access to multiple databases, including the United States Patent and Trademark Office (USPTO), state trademark registries, common law sources, and online resources. We leave no stone unturned to uncover any potential conflicts or similar marks.

  • We meticulously analyze the clearance search results, providing you with a detailed report that evaluates the risk associated with your proposed mark. This analysis takes into account factors such as the goods and/or services covered, geographical limitations, and the strength of any potentially conflicting marks.

  • Based on our findings, we provide tailored recommendations on the viability of your proposed mark. If potential conflicts are identified, we offer strategic guidance on how to proceed, including suggesting alternative marks or modifications to minimize risks.

  • Our services don't end with the clearance search. We stand ready to assist you throughout the trademark registration process, ensuring that your valuable intellectual property is properly protected.

Application & Registration

  • Before filing an application, our experienced attorneys conduct thorough searches to ensure your proposed mark is available for use and registration. We analyze the results and provide strategic recommendations to minimize potential conflicts.

  • Our team handles every aspect of the trademark application process, from selecting the appropriate goods and services classifications to crafting a comprehensive description of your mark. We ensure that your application is complete, accurate, and compliant with USPTO requirements.

  • The road to registration can be complex, with potential objections or oppositions from the USPTO or third parties. We are adept at addressing these challenges, providing persuasive responses to Office Actions and overcoming other legal obstacles.

  • Maintaining a registered trademark requires routine filings with the USPTO, as well as continued vigilance for infringement and confusion in the marketplace. We offer ongoing monitoring services to identify potential issues, including similar applications ripe for opposing, and will assist with renewal filings to keep your valuable intellectual property protected.

  • In addition to federal registration, we can guide you through the process of securing trademark rights in other countries, working with international counsel to ensure comprehensive protection for your brand in domestic and international markets.

Enforcement

  • Through routine trademark monitoring, we conduct rigorous investigation and analysis of any alleged infringement. We carefully evaluate the nature and extent of the unauthorized use, the strength of your trademark rights, and the potential legal implications.

  • Sending a cease and desist letter is often the first step in resolving trademark disputes. We provide strategic guidance on the most effective approach, taking into account factors such as the nature of the infringement, the potential for negotiation, and the necessary legal actions to protect your rights.

  • Armed with a thorough understanding of your unique situation, we will draft a comprehensive cease and desist letter tailored to your specific needs. This letter serves as a formal notice to the infringing party, demanding the immediate cessation of the unauthorized use and outlining potential legal consequences if they fail to comply.

Opposition Proceedings

  • Our team closely monitors new trademark applications filed with the United States Patent and Trademark Office (USPTO), ensuring that we identify any potential conflicts with your existing trademarks or brands in a timely manner.

  • When a concerning trademark application is detected, we conduct a thorough analysis to assess the potential risks and merits of filing an opposition. We evaluate factors such as the relatedness of goods or services, the strength of your mark, and the likelihood of confusion.

  • If deemed necessary, we will prepare and file a Notice of Opposition with the USPTO’s Trademark Trial and Appeal Board (TTAB). We meticulously craft persuasive legal arguments and gather supporting evidence to strengthen your opposition case. Throughout the opposition proceeding, our team vigorously represents your interests, engaging in discovery, filing briefs, and presenting compelling arguments to the TTAB to prevent a potentially conflicting trademark from maturing to registration.

  • In cases where your trademark application is opposed by a third party, we provide robust defense services. We analyze the opposition, identify weaknesses in the opposing party’s arguments, and mount a strategic defense to overcome the opposition and secure your trademark registration.

Cancellation Proceedings

  • Through routine trademark monitoring, and during the trademark application process, we detect potentially problematic trademark registrations that can obstruct the registration and strength of your mark. Our team conducts a thorough analysis of the registered mark in question, evaluating its potential impact on your brand and assessing the grounds for cancellation. We carefully examine factors such as priority of use, likelihood of confusion, and any potential defenses.

  • Should our analysis support proceeding with a cancellation action, we handle the preparation and filing of a Petition for Cancellation with the Trademark Trial and Appeal Board (TTAB). We meticulously craft persuasive legal arguments and gather supporting evidence to strengthen your case for cancellation of a potentially competing mark.

  • Throughout the cancellation proceeding, our team vigorously represents your interests, engaging in discovery, filing briefs, and presenting compelling arguments before the TTAB. We are committed to protecting your brand identity and preventing the registration of conflicting or infringing marks.

  • In cases where your registered trademark is the subject of a cancellation petition filed by a third party, we provide robust defense services. We analyze the Petition for Cancellation, identify weaknesses in the opposing party's arguments, and mount a strategic defense to overcome the cancellation action and maintain your trademark registration.